Using Instagram To Promote Your Business Tips

According to the recent Statista study, Instagram has more than 800 million monthly active users, which were 200 million a year ago. This photo-sharing app is the second most attractive social media platform after Facebook. This gives the marketers the opportunity to present and promote their business in front of another curious and targeted audience. And without investing heavily! Yes, this is happening. No wonder that 90% of the top 100 business brands have Instagram presence. And more and more business-effective marketing providers, such as publicity and publicity, are getting involved in this forum every day.

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However, posting a picture and video captured on a smartphone will not get any business with just your promotional campaign. To reach and activate Instagram's active user base, it is important to stand up for business. The following 8 tips discussed can help businesses out and use Instagram for effective promotion. So, without wasting any time, let's read 8 simple tips for using Instagram to promote business.

Create account and profile

The first thing to boost your business on Instagram is setting up the account and profile. All you have to do is download the Instagram app and create a profile. You can either log in using your personal / business email address or create an account with your Facebook business account. When creating an account, make sure your username is easy and searchable. It should also reflect the brand image that you want to strengthen with this social media strategy. Make sure that it syncs with all other social media profiles you have created for your business. Add your business website address to bioinformatics with other information. Your bio should explain your business functions and what the user can expect from it.

When adding a profile image to your Instagram account, make sure you use your brand logo here. This will not only boost your account search but will also help users recognize and connect your brand better. Remember, the image will crop in a circle. So, make sure you add an image that does not look odd when cropped in a spherical shape.

Switch to a business profile

Creating an Instagram account is not enough to promote your business. To promote the promotion, it is important to switch your account to Business Profile. Go to your profile and scroll down to check the 'Switch to Business Profile' option. Click to change your profile to a business account. A business profile enables businesses to update contact information on their profile. Information such as phone number, email address, business address, etc. can be easy to contact with users. A contact button appears on the Instagram page that redirects users to different contact options.
Switching to a business profile on Instagram also gives access to the trove of treasures of analytics data. Viewing the number of impressions, the most attractive posts, personal post insights, access, engagement, etc. makes it easy with a business profile. A business profile also makes the ad creation process easier to promote your business.

Start posting photos and videos

Once you create an Instagram account for your business, it's time to start posting videos and photos on this page. There are many other options for sharing content on Instagram. You can share slow motion video on GIF, short video, boomerang video, and instagram, which is a big hit among users. Photos and video engagement on Instagram can help in driving. Choose the picture according to your business and start posting them online. Make a program of all the positions. Capture and collect photos and videos related to your business, its products and services, and start sharing them on your page.
Sharing images and videos on Instagram is very easy. All you have to do is open the site on the Instagram app or your desktop on the phone and select the picture to upload. Various filters and editing options available on Instagram are available to beautify your content. You can choose from different filters, crop images / videos, adjust the brightness, saturation, contrast, etc. of the image or video so that it can be made more attractive.

Get Started on Instagram Stories

Snapchat introduced the concept of content ending or disappearing on social media in 2011. In 2016, Instagram has added it as another feature for its users. In such a short time, Instagram stories have already collected 300 million average daily views. These stories are live for only 24 hours and allow business to promote video, images, GIF, and boomerang videos. Use these stories to engage users to show behind the scenes of your business's business or behind the video.
Instagram comes with another feature where you

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